JoJo began dancing at the age of 5 at her mother's dance studio. She became popular when she competed on the hit Lifetime series, Abby's Ultimate Dance Competition. After competing on AUDC, JoJo went on to star on Lifetime's Dance Moms. Siwa's single, "Boomerang" was released in May 2016 for digital download and followed a previous single "I Can Make You Dance". The music video for the song has been viewed more than 200 million times and over 1 million likes. Siwa has an accessory line sold at the Claire's retail stores that includes her signature bow and is now a part of the Nickelodeon family with music, kids products and more to delight her fans. JoJo is one of the most popular celebrities for tweens.